Forever Against Animal Testing
For my Assignment, I was asked to create a design brief for a company of my choice. I decided to look into The Body Shop and their campaign ‘Forever against animal testing’. This campaign intrigued me as I have a keen interest in the beauty industry and animal rights.
I designed my own brief being both the client and designer.
Design Brief
My Pitch Design
After conducting research I came to a conclusion to design a Flyer, Social Media Imagery and a Video Advertisement for the campaign.
I felt these three products will have the best impact on this campaign as The Body Shop didn’t feature them in their campaign. The flyers can be distributed with online and in-store sales. Social media imagery can target Body Shop’s younger consumers and the video advertisement can target the older generation.
My Research
Idea Generating
Flyer Development
Final Flyer
My final flyer is visually modern and sleek. The typography stands out making the audience retrieve the message. It features a barcode link for quick access to the website and allows the audience to sign without hesitation.
Social Media Imagery Development
Final Social Media Images
My final images look visually attractive and the pink border draws attention. The pink border has become a signature style for my campaign, which means its recognisable to the audience.
Video Advertisement Development
Final Video Advertisement
Presentation
Final Improvements
For the next part of my module I enhanced my designs further. The following are my latest designs. The designs that didn’t require further development I did not alter as there is no reason to fix something that isn’t damaged.
Pitch
Flyer design
Social Media Imagery
Video Advertisement
Presentation
creatornk.com 
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