The following design was a quick approach to Fedrigoni’s Brief. This is an open brief which allowed designers to create any product in any style to promote a paper range.
The brief required to design and market Fedrigoni’s paper.
I began by brainstorming, researching and creating mood boards for inspiration. Then created design layouts of newsletters, flyers and brochures and focused on one design. I decided to create a brochure as it can be easily distributed to businesses.
I then developed the brochure on Illustrator and printed the outcome. The audience favoured the fan design from my concept boards; therefore, I finalised it as the outcome for this project.
In conclusion, my outcome is tangible, functional and aesthetically pleasing.
Outcome 1

Outcome 2



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